Terms of Service

1. Who we are

Max is run by Maxed Labs UK Ltd, a company registered in England and Wales. In these terms “we”, “us” and “our” mean Maxed Labs UK Ltd, and “Max” means the Max apps (iPhone, Apple Watch, Apple TV and the web app), the website and the AI coach inside them.

By creating an account or using Max you accept these terms and our privacy policy. If you do not accept them, please do not use Max.

2. Who can use Max

• You must be 18 or over. Max is not designed for children and we do not knowingly allow them to sign up.
• Max is for your own personal, non-commercial use.
• The details you give us, especially your age, health answers, injuries and weight, need to be true. Max builds your plan from them.
• Keep your sign-in details to yourself. Tell us straight away if you think someone else has used your account.

3. Max is still being tested

Max is in early testing and is open by invitation. During testing it is free, features will change, and some things will break. Please keep your own record of anything you cannot afford to lose. We will tell you clearly, and ask you to agree, before we charge for anything.

4. Your health and safety

• Speak to your GP before starting a new training or eating plan if you have a health condition, an injury, are pregnant or have recently given birth, take regular medication, or answered yes to any of our health screening questions.
• Train within your limits, warm up, use equipment you know how to use safely, and make sure the space around you is safe.
• Stop straight away if you feel pain, dizziness, chest pain, shortness of breath or feel unwell, and get medical advice before you train again.
• In an emergency call 999 in the UK, 112 in Europe, or your local emergency number. Never wait for an answer from Max.
• Calorie, macro, heart rate and calorie burn figures are estimates. Readings from your phone, watch or Apple Health can be wrong.

5. Max is an AI coach

The coach you talk to in Max is artificial intelligence, not a person. Its plans and answers are produced by AI models, currently Google Gemini, working to training rules written by our coaching team. AI can be wrong, can misunderstand you, and can sound confident when it is mistaken.

• Use your own judgement. If something Max suggests feels wrong for you, do not do it, and ask a qualified professional.
• Do not use Max for medical questions, symptoms, injuries, eating disorders or anything urgent. Max is told to send you to a GP or physio for these, but it may not always spot them.
• Max may change your plan after a session. You can see and undo these changes in your profile.

6. Supplements

The Supplements page in Fuel, and anything Max says about supplements, is general information about common, widely used food supplements. It is picked by simple rules from your goal and training week. It is not personal advice and has not been checked against your health, medicines or diet.

Before you take any supplement, you are responsible for:

• Checking with your GP or a pharmacist that it is safe for you, particularly if you take medication, have a health condition, are pregnant or breastfeeding, or are having surgery.
• Reading the label, including allergens and warnings, and never taking more than the maker recommends.
• If you compete in a sport with drug testing, making sure everything you take is allowed. Anti-doping rules hold you responsible for anything found in your body, even from a contaminated product. Choose batch-tested products and check with your governing body or anti-doping organisation.
• Stopping and getting advice if you feel unwell.

We do not make, sell, recommend a brand of, or earn anything from any supplement. The maker or seller of a product is responsible for its quality, safety and labelling. Our own responsibility for the information we give is set out in section 12.

7. Subscriptions and payment

Max is free during testing. If we introduce a paid plan, we will show you the price, what is included, how often you will be charged and how to cancel before you agree to anything. We will not move you onto a paid plan without your agreement.

• If you subscribe through the App Store, Apple takes the payment and Apple’s terms cover billing, renewals and refunds. You can cancel at any time in your Apple account settings.
• A cancelled subscription runs to the end of the period you have paid for and then stops.
• If you buy directly from us and live in the UK or EU, you normally have 14 days to change your mind. If you ask us to start your subscription straight away, we may deduct a fair amount for the time you have used.
• We will remind you before a free trial ends or a long subscription renews, and give you notice of any price change with the option to cancel.

8. Using Max fairly

You agree not to:

• Use Max for anything unlawful, or to harass, abuse or impersonate anyone.
• Upload anything you do not have the right to share, or anything offensive or harmful.
• Copy, scrape, resell or reverse engineer Max, except where the law allows it, or try to get around its security or usage limits.
• Try to make the AI coach produce harmful content.

You own what you add to Max, such as your logs, messages, photos and videos. You give us permission to store and process it only to run Max for you, as described in our privacy policy. To report content or behaviour that breaks these rules, email support@themaxapp.co.uk. We will look at every report and tell you what we decide.

9. Our content

Max, including its software, design, exercise library, coaching rules and written content, belongs to us or our licensors. We give you a personal, non-transferable licence to use it under these terms. Nothing in these terms transfers ownership of Max to you.

10. Changes to Max and these terms

We are improving Max all the time, so features will be added, changed and sometimes removed. If we make a change to these terms that matters to you, we will tell you in the app or by email before it takes effect. If you do not agree, you can stop using Max and delete your account. If you have paid for a period we can no longer provide, we will refund the unused part.

11. Ending your account

You can delete your account at any time in Profile, under Your data. This deletes your data as described in our privacy policy. We may suspend or close an account that seriously or repeatedly breaks these terms, or where the law requires it. Where it is reasonable to, we will tell you first and give you the chance to put things right and download your data.

12. What we are responsible for

We provide Max with reasonable care and skill. If we fail to, and you suffer a loss that was a foreseeable result of our failure, we are responsible for it. A loss is foreseeable if it is obvious that it would happen, or if we both knew it might happen when you started using Max.

We are not responsible for:

• Injury, illness or loss caused by not following sections 4, 5 and 6, for example training through pain, ignoring advice to see a GP, or taking a supplement without checking it suits you.
• Losses that were not foreseeable, or that were caused by events outside our reasonable control.
• Business losses. Max is for personal use only.
• Products and services made or sold by other people, including supplements, equipment and the devices you use Max on.

For any other loss, our total responsibility to you is limited to the greater of what you have paid us in the 12 months before the claim and £100.

13. If you downloaded Max from the App Store

• These terms are between you and us, not Apple. We, not Apple, are responsible for Max and its content.
• Your licence lets you use Max on Apple devices you own or control, as allowed by the App Store Usage Rules.
• Apple has no obligation to provide maintenance or support for Max. Contact us instead.
• If Max does not meet any warranty that applies by law, you can tell Apple and Apple will refund the price you paid for it, if any. To the extent the law allows, Apple has no other warranty obligation for Max.
• We, not Apple, are responsible for dealing with any claim about Max, including product liability claims, claims that Max does not meet legal or regulatory requirements, consumer protection, privacy or similar claims, and any claim that Max infringes someone else’s intellectual property.
• You confirm that you are not located in a country subject to a US Government embargo or designated as a terrorist supporting country, and are not on any US Government list of prohibited or restricted parties.
• You must follow the terms of any third-party service you use with Max, such as your mobile network or Apple Health.
• Apple and its subsidiaries are third-party beneficiaries of these terms and, once you accept them, may enforce them against you.

14. Law and disputes

If something goes wrong, please contact us first. Most problems can be sorted out quickly.

These terms are governed by the law of England and Wales, and you can bring proceedings in the courts of England and Wales. If you live in Scotland or Northern Ireland, you can also bring proceedings in your local courts. If you live in the EU or elsewhere, you keep any protections the consumer law of your own country gives you, and you can bring a claim in your local courts where that law allows.

15. General

• If a court decides part of these terms cannot be enforced, the rest still applies.
• If we do not enforce a right straight away, we can still enforce it later.
• We may transfer this agreement to another business that takes over Max. We will tell you, and it will not reduce your rights. You may not transfer your account to anyone else.
• Apart from Apple under section 13, nobody else has rights under these terms.

16. Contact us

Questions about these terms, a complaint, or anything else: email support@themaxapp.co.uk. We will reply as soon as we can.