Who's behind Max

A small UK team, and an AI coach that does the heavy lifting on your plan.

Ollie Anderson
Founder
Three years into a personal health journey, Ollie kept coming back to the same thought about fitness apps: this should be better. So Ollie built one. Max started life as a simple habit app and grew, one workout at a time, into the AI coach it is today. Ollie still trains with it most evenings, logging sets from an Apple Watch with the session up on the TV. Alongside Max, Ollie is a CTO, technology executive and strategic adviser, helping businesses with cybersecurity, digital transformation and growth.
Noe Vendrells
Co-founder, elite fitness coach
Performance coach from Solsona, Spain, who moved to London at 13 and now trains footballers from the Premier League to Sunday league, along with athletes from other sports. At Max, Noe shapes the coaching rules and training logic behind every plan.
NV Elite Performance
Max
AI coach
Writes every plan, adjusts it after each session and never skips leg day. Works to training rules set by Noe.

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Ollie Anderson