Plans that survive real life.
Max is an AI coach that plans your training around your goal, your week and your kit, then adjusts as you go.
Why we built Max
Max started with Ollie, three years into a health journey and tired of fitness apps that never quite fitted. The same thought kept coming back: this should be better. So Ollie built one.
It began as a simple habit app. Training plans, food targets, the Apple Watch and the TV followed, and it grew into an AI coach that writes your plan from your goal, the days you can train and the kit you have, then rewrites it as the weeks happen.
Missed a session? It moves. Short on time? It gets shorter. Ready to lift more? Max tells you, set by set.
Our mission
Good coaching for anyone who wants to get fitter, wherever they train.
What we believe
Consistency beats intensity
A plan you can keep is worth more than a perfect one you drop in week two. Any planned session done on any day counts.
Log what matters
Your watch already counts steps. Max asks about the things that change your training: the weight, the reps and how it felt.
Your data is yours
Personal details are encrypted, nothing is sold, and your Apple Health data never goes to the AI.
In early access
Max is open to a small group of members while we refine it with them. Joining needs an invite code for now.