Privacy Policy
Last updated: 14/08/2026
1. Introduction
Welcome to Max ("we", "our", or "us"). We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our website, mobile application, and associated services (collectively, the "Services").
2. The Data We Collect About You
We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:
- Identity Data: First name, last name, username.
- Contact Data: Email address.
- Health and Biometric Data: Weight, body composition, dietary logs, workout logs, step counts, and active calorie burns (including data synced via Apple HealthKit or Google Fit).
- Technical Data: Internet protocol (IP) address, login data, browser type, and operating system.
Explicit Consent for Health Data: By using our Services and logging health metrics, you explicitly consent to the processing of your health data for the purpose of providing you with tailored fitness and nutrition insights.
3. Artificial Intelligence and Data Processing
Max utilizes advanced Artificial Intelligence (AI) models, including third-party services like Google Gemini, to provide personalized coaching, analyze workout form, and generate dietary insights.
When you interact with the AI Coach or log biometric data, anonymized telemetry and conversational inputs may be processed by these external AI providers to generate your response. We do not sell your personal data to these providers to train their baseline foundational models.
4. How We Use Your Data
We will only use your personal data when the law allows us to. Most commonly, we use your data in the following circumstances:
- To register you as a new user.
- To deliver highly personalized fitness and nutrition predictions.
- To manage our relationship with you, including notifying you about changes to our terms or privacy policy.
- To administer and protect our business and the Services (including troubleshooting and data analysis).
5. Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. In addition, we limit access to your personal data to those employees, agents, and contractors who have a business need to know.
6. Your Legal Rights (UK & GDPR)
Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:
- Request access to your personal data.
- Request correction of the personal data that we hold about you.
- Request erasure (Right to be Forgotten) of your personal data.
- Object to processing of your personal data.
- Request restriction of processing of your personal data.
- Request the transfer of your personal data to you or to a third party (Data Portability).
- Withdraw consent at any time where we are relying on consent to process your personal data.
If you wish to exercise any of the rights set out above, please contact us at support@themaxapp.co.uk.
7. Contact Details
If you have any questions about this Privacy Policy or our privacy practices, please contact us at:
Email: support@themaxapp.co.uk